Suntory from Japan launches rejuvenating beer

According to a new Japanese beer commercial, Suntory brewery has launched a beer called Precious which is intended for women because it allegedly makes skin tighter and those who drink it - younger and more beautiful.

Suntory brewery claims that its rejuvenating beer contains collagen - a natural protein that keeps the skin tight, fresh and youthful.

Considering that the fairer sex is more concerned with the esthetic look of their skin, this beer, which contains two grams of collagen per can, is intended for women.

Products containing collagen are popular in Japan for many years now. For example, restaurants serve dishes made of groceries that naturally contain large amounts of collagen, such as pig's trotters, shark fins or chicken skin, the web portal Ekonomski reports.