"Coffee with milk" Novi Sad-based Manual's new leather bags brand - Sale abroad as of the fall, after New Year in Serbia

Late fall will see bags of new brand of Novi Sad-based "Manual", "Coffee with milk" in the shops which will be opened in Romania, Bulgaria, Macedonia, Bosnia and Herzegovina, etc.

Production of new leather bags and accessorize under this brand has already started and the seventies were the inspiration.

-It is commercial brand two or three times cheaper than "Manual", where already huge interest has been shown – owner of Manual, Sinisa Zarin, says for "eKapija".

Leather material was procured in Spain, Italy and Turkey and bags of the new brand will firstly be available abroad while in Serbia, they will be available after the New Year. The reason is "strategy" so that new brand name would not be related to Manual as well as that they would not be competitors to themselves.

Zarin outlines that within Manual, there has been a division since now they have products at more favorable prices as well as an exclusive brans to satisfy increasing needs and appetite of people who buy very expensive and technically demanding items.

- One our bag was sold at EUR 850 in Prague, some are sold at 1.000 and the same bag in Serbia costs EUR 250... - Zarin is explaining decision that new brand sale starts abroad first.

Six shops more in Belgrade by the end of 2015

Sinisa Zarin was awarded an entrepreneur of the year award in 2014, out of 300 companies delivered by "Blic" and Societe Generale bank. Criteria based on which the jury selected him as the best are profitability, liquidity, export potential, headcount and new hires, technological innovations as well market and environment-orientation and contribution to local community development.

After he received an award totaling EUR 20.000, Zarin announced the opening of two new "Manual" shops in Belgrade, in Bulevar kralja Aleksandra and "Mercator" shopping mall. These two shops should open in a month and capital will get four shops more by the end of the year.

Lately in Manual, Zarin told us, only nice things are happening.

Zarin says that as of the first day since they started production until today, they cannot produce as much as they can sell.

D.S.