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Morava enterijeri produces 30 to 40 kitchens per month - Negotiations with Swiss Conforama have been in progress
Sunday, 10.05.2015.
20:45
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The major part of production of "Morava
enterijeri" comprises installation kitchens. This Vranje-based company
produces 30-40 of them per month. "Morava
enterijeri" have already been cooperating with a giant such as IKEA and
now they are negotiating on potential cooperation with Swiss company , "Conforama".
They do not see announced arrival of world producer and furniture distributor
IKEA to Serbian market as competition but the opportunity for buyers of Serbia
to become familiar with world standards and innovations
-We have already been doing a part of business with IKEA. It is a big buyer and has large potential - Sasa Jovcic, one of the owners of "Morava enterijeri" says. He adds that now negotiations with Swiss "Conforama" have been in progress and one of the plans is procurement of equipment which would enable production of larger quantity of furniture.
This is a family firm set up by Zorica Jovcic with her husband and now sons and daughters in law help her. With one of them, Sasa Jovcic, we talked at the Blic award ceremony "Selection of the entrepreneur of the year ", where "Morava enterijeri" is ranked among the best 10.- The company operates mainly in production of plate furniture, massive, interior equipping and our market is mainly south i.e. Kosovo. We export to Switzerland, Germany. We are also trying to increase production scope in foreign countries which now totals 10 % of total sale - Sasa Jovcic says for eKapija.
They use only the most quality Italian materials and varnishes while wood is from Serbia.
Production, deisgn department and a showroom is in Cukovac village at side road of the Vranje -Vranjska banja, and they also have an exhibit space in Presevo.
Vranjska banja