Life insurance has the greatest development potential - Policy is better savings method than banking products

Source: Tanjug Wednesday, 23.03.2016. 14:34
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According to market research and insurance companies, conducted by the institute "IPSOS Strategic Marketing" in cooperation with Grawe osiguranje in December 2015, the greatest potential for development at the insurance market in Serbia is in the field of life insurance, then insurance against accident and property insurance.

Life insurance recorded popularity of 36% in 2014, while this percentage was around 30% in the previous years, according to insurance company Grawe.

The growth of this parameter of 23% is also generated by property insurance, which is the highest percentage in the previous research.

A total of 22% of population between 30 and 65 years of age is interested in life insurance, while nearly the same percentage of citizens said they need more information about this product.

When it comes to types of insurance products, the first ones citizens number are - life insurance and vehicle insurance, followed by immovable property insurance and voluntary health insurance in smaller percentage.

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