Novi Sad’s Multiprint makes unique photo gifts – Modern textile printing technology

Multiprint is a young company which has been present in the market for less than two years. At this year’s International Fair of Graphic, Paper and Creative Industry Grafima in Belgrade, they presented a modern printing technology, textile printing using water colors and pigments. Arsen Bacak, the company’s owner, says in his interview for eKapija that the printing is relatively inexpensive and done fairly quickly.

– Another interesting and rather innovative product is a pillow we make ourselves and for which we were awarded at this year’s Grafima. The pillow is made of pure micro-fiber, filled with silicone fibers and with a removable cover. The printing is integrated in the weaving, which makes it resistant to washing, laundering and ironing and environmentally sound, ideal for children and adults as an ornamental motif – Bacak explains.

He says that the idea to make the pillow was the result of their clients’ desire for a unique gift. They usually asked for a shirt for children, which made Multprint think – why not get the kid a pillow with a favorite cartoon character?

– We saw that a lot of low quality product came from China, which we wanted to counter with a local product, a brand of our own! The result is a quality, beautiful, elegant and useful pillow, unique and affordable – eKapija’s interviewee says.

Arsen Bacak emphasizes that Multiprint has been operating for a year and a half only, but also that the company has made progress thank to its being client-oriented.

– We haven’t bothered with small things. Instead, we have focused on developing the production and the textile printing technology, in order to make something that others can’t. As a result, our manufacture process is quick, our products of high quality and our prices affordable.

Multiprint has three employees and a store in Pavla Papa Street in Novi Sad, where passers-by and tourists can come to check out the displayed products – shirts, mugs, puzzles, mouse pads... Each product is made in 10 minutes, allowing the customers to get a unique product and an ideal gift in a very short time.

– Our target group is very varied, and we print on ceramics and cardboard the most, in addition to textile. There’s most demand for unique photo gifts, where people can bring their photographs or blocks of text in any format and get it printed out on something unique – Bacak says.

The owner of Multiprint believed that the competition in the market is relatively strong, as nowadays “everyone’s trying to do something”. The only true solution, as he sees it, is in competing through quality and quickness of manufacture, and through prices formed in line with those parameters. He claims that they have been successful so far.

– The initial investment was relatively high, though I got interested in this line of business some ten years ago and started buying the necessary machinery little by little. Now I’ve only put this all together into a greater whole.

Multiprint hasn’t so far made use of the state’s programs of support for the development of their operations, nor the banking loans. Our interviewee says that they aren’t planning to, either.

– We will try to achieve organic growth, which means that we will expand by as much as we can – without loans and subsidies. We will invest our own means exclusively, and the plan is to expand in the period to come and to increase the number of employees and the capacity of production and sale – Arsen Bacak concludes.

M.A.

Multiprint Novi Sad

Multiprint Novi Sad

Arsen Bacak

International Fair of Graphic Paper and Creative Industry Grafima Belgrade

texztile printing

ceramics printing

carboard printing

printed pillows