Nestle celebrates 150 years of activities

The company Nestle Adriatic celebrated 150 years of business activities on Thursday, November 10. On this occasion, representatives of the company emphasized that the goals and challenges in the period ahead, as up till then, will be to make good, healthy and quality products for their consumers, as well as to invest in research and development.

It was said at the panel in Belgrade that Nestle was the leading world producer of food and drinks, selling more than a billion products throughout the world every day.

Regional Manager at Nestle Adriatic Jana Mihajlova said that Nestle had the largest scientific and research network in the food industry, with around 5,000 people involved in R&D. Investments in this segment exceeded CHF 1.67 billion in 2015 alone.

– As the leading company in the areas of food, health and healthy lifestyle, our vision is to improve people’s lives through science-based eating habits and healthcare solutions for all ages – Mihajlova said and added that consumer education to that end was also very important.

Culinary Business Executive Manager at Nestle Adriatic Ranata Matusinovic said that the company focused on the consumers.

– We want to hear what they’re saying, but we are also taking care of their health through using quality raw materials and through our communication and promotional channels – she said.

Commercial Manager at Nestle Adriatic Marjana Davidovic pointed out that large-scale stores had up to 10,000 articles on display and that it was no longer enough to simply put the product up on the shelf.

– In order for the product to stand out among myriad others, it’s important to manage the project from strategic positioning to promotional activities in stores to additional materials and positions designed for each product individually. Salesmen also play a big role in creating added value for the consumers in terms of offer and content – she said.

Regarding business challenges, Davidovic said that the problem was that, in Serbia, 40% of the consumer basket consists of food and drinks, while consumers still don’t want to give up the quality service and affordable products.

As said at the panel, the company pays special attention to creating added value for the local community in which it operates, as well as employee safety.

– An advanced managing system has been implemented at the Surcin factory, the so-called Total performance Management (TPM), which increases work place safety, the level of quality and safety of the products, the efficiency of the production and the level of employee expertise – emphasized the director of the Nestle factory in Surcin, Nebojsa Jovanovic.

Nestle Adriatic S Beograd

Nestlé S.A.

Nestle

Nestle Adriatic

Jana Mihajlova

Renata Matusinovic

Marjana Davidovic

Nebojsa Jovanovic

Nestle Surcin