Aleksandar Ruzevic new president of NALED Board of Directors

(Aleksandar Ruzevic) General Manager of Coca-Cola HBC Serbia and Montenegro, Aleksandar Ruzevic, has been appointed as the new president of the Board of Directors of NALED. The newly elected Board of Directors named him the chairman of the highest managing body within the organization. In the next four years, he will be heading the realization of strategic goals and priorities set by NALED members, the business association reported.

NALED named as vice presidents of the Board of Directors Goran Kovacevic, CEO of Gomex, for the sector of economy, Vladan Vasic, Mayor of Pirot, for the sector of local self-governments, and Dragana Cukic, board member of ACES, as representative of civil society organizations.

– It's a great honor and responsibility to be at the head of the Board of Directors of NALED, the most successful business association in Serbia, which has been the initiator of the most important reforms in the past few years. We have contributed considerably to improving the business environment and achieved great results, such as introducing e-building permits, having Serbia achieve its best placement on the Doing Business list, adopting the National Program for Suppressing Gray Economy, strengthening the capacities of municipalities for the development of economy and attracting investments in five countries of Southeast Europe. The members of the new Board of Directors and I are rightly expected to exceed those results – Ruzevic said following his appointment.

According to him, the Board of Directors will be governed by the guidelines and reform priorities chosen by the members of NALED, among which are suppressing gray economy, reforming the tax system and reducing parafiscal charges. The aim is also for NALED to continue to actively work on reducing the paperwork through simplifying and modernizing administrative procedures, improving the business conditions in local self-governments through the realization of the Business Friendly Certificate South East Europe program, as well as a quicker development of electronic governance.

Aleksandar Ruzevic graduated from the Faculty of Law in Belgrade and has been a member of the Coca-Cola team since 1998. He has built his career by heading teams of professionals in various markets, from Macedonia to Ukraine, consistently achieving significant results and pushing the envelope, both in the scope of business and the socially responsible initiatives of the company.

He was appointed General Manager of Coca-Cola HBC Serbia and Montenegro in August 2015. He became a board member at NALED in 2016, prior to which he presided over NALED's Fair Competition Alliance, the founding of which had been initiated by Coca-Cola.

The Board of Directors of NALED consists of five representatives of the business sector, three representatives of local self-governments and one representative of the civil society organizations – Aleksandar Ruzevic, General Manager of Coca-Cola HBC Serbia and Montenegro, Goran Kovacevic, CEO of Gomex, Stanka Pejanovic, CEO of Gorenje Srbija, Vojislav Genic, Managing Director for South-Eastern Europe at SAP, Vladimir Novakovic, Director General of Apatinska Pivara, Vladan Casic, Mayor of Pirot, Dusanka Golubovic, Mayor of Sombor, Goran Cvetanovic, Mayor of Leskovac, and Dragana Cukic, board member at ACES.

NALED Beograd

Coca-Cola Hellenic bottling company-Srbija d.o.o. Beograd

Gomex d.o.o. Zrenjanin

Grad Pirot

SAP West Balkans Beograd

Grad Leskovac

Grad Sombor

Apatinska pivara doo Apatin

Gorenje d.o.o. Beograd

Udruženje inženjera konsultanata Srbije - ACES

Aleksandar Ruzevic

Coca Cola HBC Serbia and Montenegro

Gomex

Goran Kovacevic

Vladan Vasic

Dragana Cukic

ACES

suppressing gray economy

tax system reform

reducing parafiscal charges

Stanka Pejanovic

Vojislav Genic

SAP

Vladimir Novakovic

Dusanka Golubovic

Goran Cvetanovic

NALED Board of Directors