Johnnie Walker becomes Jane in support of women

Ahead of the International Women's Day, manufacturer of alcoholic drinks Diageo plc will produce a limited series of the Johnnie Walker Black Label whiskey called Jane Walker, the company says in its press release.

The whiskey will be made available for sale in the USA in March in the amount of 250 thousand bottles. Instead of the traditional image of the Striding Man mascot, the label will feature a drawing of a woman with a top hat and a cane.

Diageo plans to donate a dollar from each bottle sold to organizations for protection of women's rights.

Johnnie Walker, produced since 1820, is considered the most popular Scotch in the world. Last year's sales in the USA were higher by 18%.

Diageo plc

Johnnie Walker

Johnnie Walker Black Label

Jane Walker

whiskey

Scotch