What to pay attention to in LinkedIn profiles

LinkedIn is a specific social network, where your profile is in fact a kind of a personal web page for you to present yourself through your career details.

In essence, you sell your services to employers, and a strong LinkedIn profile provides you with a good way to market your skills.

J. T. O'Donnell, founder and CEO of WorkItDaily, a company which helps people in solving their career problems, advises us what not to do.

You might think letting the world know you're "actively seeking opportunities" is a good idea, but it actually works against you. Studies show there are several reasons why this hurts the effectiveness of your profile.

Unfortunately, people make all sorts of mistakes on the platform. Some include: bad/no profile photo, too much/too little information, writing in the third person, overly subjective text and poor networking etiquette.

It's been proven recruiters have serious hiring bias. They prefer to hire someone who is currently working. Thus, when you put "actively seeking opportunities" on your profile, you're giving the impression you're unemployed and it screams desperation.

You can still let recruiters know you are seeking new job opportunities on LinkedIn. There's actually a privacy setting that lets you indicate secretly on your profile that you're looking for a new job. Then, when a recruiter searches for someone with your skill sets, your profile rises in the search results. Out of 500 million users of LinkedIn, only 12 million of them have toggled the switch on as of the beginning of 2018. That means you have a chance to really stand out, without screaming desperation.

The best way to optimize your LinkedIn profile is to make sure you have included all the key skill sets you want to be found on. For example, if you're in marketing, you need to look at all the skills required to do your job and make sure they're included in the headline, summary, work history, and endorsement sections of your profile. Why? LinkedIn's search algorithm is much like the one on Google. It looks at the relevance of your profile based on the search terms.

So, the more optimized your profile is with the kinds of keywords a recruiter uses to find candidates, the more likely you are to show up in their search results.

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