Mercata becomes new exclusive Nestea distributor in Serbia

The company Mercata has become the new exclusive distributor for the Nestea brand in the territory of Serbia, whereby it continues to implement its new strategy of the strengthening of its FMCG portfolio.

As announced by Mercata, this ice tea brand will become available on May 9.

– We are very proud of having the Nestea brand in our portfolio, as it is a big step towards a further implementation of our FMCG strategy, as well as of the fact that Mercata has been chosen to realize the full potential of this brand in the Serbian market. Nestea had a market share of over 70% in the category of ice teas last year, so we will be focused and dedicated to a further development of the leading position of this brand, which will help us realize an annual turnover of EUR 5 million in 2018 – stated Peter Jagodic, CEO of Mercata.

The ice tea market in Serbia is currently worth over EUR 14 million. The development of this product category is primarily dictated by trends in healthy hydration and lifestyle, which puts focus on products based on natural ingredients.

Mercata is the leading distributor of consumer goods in the territory of Serbia. Since its founding in 1991, the company has been dedicated to distribution, plating a significant role in the development of commerce in the local market. A large number of prestigious global, regional and local brands in its portfolio make for a wide variety of products, from cigarettes, through food, coffee, drinks, to non-food products, the press release adds.

MPC Mercata d.o.o. Beograd

Nestea

ice teas

ice tea market

ice tea market in Serbia

Peter Jagodic