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Products of Luxol Zrenjanin to be available in stores again from September – Penetration of regional market planned
Source: eKapija
Wednesday, 01.08.2018.
13:43
Wednesday, 01.08.2018.
13:43
Comments
The products of the Zrenjanin-based company Luxol might be made available in stores again as soon as this September. After years of bankruptcy proceedings as a consequence of numerous financial problems, workers' strike and the cessation of production, the facilities of the once famous chemical company went to the hands of the Raca company in mid-July. This company's core activity is agriculture, that is, agricultural production, trade of grains, seeds, artificial fertilizers and the sale of new and used farming mechanization.
In his interview with eKapija, Dejan Rajic, CEO of Luxol, says that the bankruptcy proceedings have had a catastrophic effect on the state of the facilities, the machinery and the infrastructure and that the new owner has made great efforts to bring things back to order.
– We are currently recovering everything we need for things to function normally. We are adapting the halls back to the state fit for production in terms of construction and infrastructure primarily, we are reconstructing the equipment and implementing automation where possible. We are forming new production lines and we are also preparing buildings where we will put the entirely new equipment and new completed facilities – our interview delineates the current state of Luxol and the plans for the renewal of production.
He points out that agreements have already been made with the suppliers, that the raw materials and the packaging have mostly already been ordered and that all the main processes necessary for the production to begin have been prepared.
– The last product design used, which was at one point the vanguard of world trends, has not changed much, as it is still relatively new and certainly current, even globally. We have recently visited Bologna to attend the biggest beauty fair and a large number of visitors discussed Luxol products, especially praising the packaging design – Dejan Rajic says.
As for the presence in the market, eKapija's interviewee says that they will first start locally. He reminds that there are two serious retail chains in Zrenjanin – Gomex and BB, with a respectable number of outlets distributed across Serbia.
– We are grateful for their willingness to support the local economy, that is, in this case, the return of Luxol's products to the market.
Dejan Rajic emphasizes that, above all, Luxol needs to return to the Serbian market, and then to the market of the region. The main idea is for the Zrenjanin-based company to become recognized in the region for products and brands that make a difference for each consumer.
– There's a clearly devised plan of investments in the people, the technology and the development of the products and the market. The entire process in which we will revive the interest in the once strong brands such as Top Balsam, Antiperutin, Hellenton, Paraho and other trademarks that used to dominate thanks to their quality and an excellent end-effect for the consumer is a challenge for us – our interviewee says.
He announces plans for constant investments as the production increases at Luxol. Accordingly, he believes that the number of employees will grow proportionally as well.
– We are looking forward to returning to the market, as our brands are always young. They were used by our grandmothers, then our mothers, we use them too, and I'm sure the upcoming generations will use them as well. Luxol has existed since 1884 and this is the best proof of this magical brand's durability and quality. Of course, we will add products to our offer in time, but we will start with the existing brands – Dejan Rajic concludes and notes that Luxol's target group are consumers who know what they want, who value the product based on its end-effects and who most value the recommendations of those close to them.
In his interview with eKapija, Dejan Rajic, CEO of Luxol, says that the bankruptcy proceedings have had a catastrophic effect on the state of the facilities, the machinery and the infrastructure and that the new owner has made great efforts to bring things back to order.
– We are currently recovering everything we need for things to function normally. We are adapting the halls back to the state fit for production in terms of construction and infrastructure primarily, we are reconstructing the equipment and implementing automation where possible. We are forming new production lines and we are also preparing buildings where we will put the entirely new equipment and new completed facilities – our interview delineates the current state of Luxol and the plans for the renewal of production.
He points out that agreements have already been made with the suppliers, that the raw materials and the packaging have mostly already been ordered and that all the main processes necessary for the production to begin have been prepared.
– The last product design used, which was at one point the vanguard of world trends, has not changed much, as it is still relatively new and certainly current, even globally. We have recently visited Bologna to attend the biggest beauty fair and a large number of visitors discussed Luxol products, especially praising the packaging design – Dejan Rajic says.
As for the presence in the market, eKapija's interviewee says that they will first start locally. He reminds that there are two serious retail chains in Zrenjanin – Gomex and BB, with a respectable number of outlets distributed across Serbia.
– We are grateful for their willingness to support the local economy, that is, in this case, the return of Luxol's products to the market.
Dejan Rajic emphasizes that, above all, Luxol needs to return to the Serbian market, and then to the market of the region. The main idea is for the Zrenjanin-based company to become recognized in the region for products and brands that make a difference for each consumer.
– There's a clearly devised plan of investments in the people, the technology and the development of the products and the market. The entire process in which we will revive the interest in the once strong brands such as Top Balsam, Antiperutin, Hellenton, Paraho and other trademarks that used to dominate thanks to their quality and an excellent end-effect for the consumer is a challenge for us – our interviewee says.
He announces plans for constant investments as the production increases at Luxol. Accordingly, he believes that the number of employees will grow proportionally as well.
– We are looking forward to returning to the market, as our brands are always young. They were used by our grandmothers, then our mothers, we use them too, and I'm sure the upcoming generations will use them as well. Luxol has existed since 1884 and this is the best proof of this magical brand's durability and quality. Of course, we will add products to our offer in time, but we will start with the existing brands – Dejan Rajic concludes and notes that Luxol's target group are consumers who know what they want, who value the product based on its end-effects and who most value the recommendations of those close to them.
Tags:
Luxol
Dejan Rajic
Luxol bankruptcy proceedings
Luxol bankruptcy
soap
soaps
production of soaps
shampoo
shampoos
production of shampoos
balsam
balsams
production of balsams
hair gel
hari gels
production of hair gels
Luxol soaps
Luxol products
Gomex
Top Balsam
Antiperutin
Hellenton
Paraho
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