Startit announces Tesla Nation project for branding of Serbia abroad

At the central annual IT event in Serbia, called “I Know We Can”, held on Saturday, January 26 at the Belgrade Youth Center, the Startit organization announced the launch of the Tesla Nation project, aiming to brand the Serbian IT industry abroad.

Tesla Nation is a brand that presents Serbia as a country of remarkable innovations and technological talent, with the aim of having Serbian entrepreneurs and innovators find partners, clients and investors abroad more easily.

– Although IT is currently the healthiest industry in Serbia, with 2018 exports exceeding a billion euros, our IT industry is not as visible abroad as it is here and doesn't have the same visibility – Startit announced.

The next step in the development of the Serbian IT industry is the creation of a strong brand which will position the country as a desirable partner in the fields of technology and innovations.

Tesla Nation will also lean on numerous successful Serbia entrepreneurs abroad and their organizations, such as Serbian Entrepreneurs, which work on branding Serbia and Serbian innovations abroad and which have already supported the project.

The project has also been supported by the Digital Serbia initiative, which brings together 25 companies aiming for a digital transformation of Serbia.

The Tesla Nation website will be launched within the next month. It will regularly report on Serbian IT in English.

Startit has been supporting the Serbian IT and startup ecosystem for over 10 years through numerous projects. It is Google's first partner in Europe when it comes to cooperation with and the support to startups, the press release adds.

Startit centar Beograd

Dom omladine Beograda

I Know We Can

Tesla Nation

Tesla Nation project

Digital Serbia initiative

branding of IT industry of Serbia abroad

Serbian Entrepreneurs