Exhibitors from Serbia presenting their video games at the most visited fair in the world – Gamescom Cologne

These days, Cologne is hosting the most visited fair in the world, Gamescom, dedicated to fans of video games. It features 1,150 exhibitors from over 50 countries of the world, Serbian exhibitors among them, presenting new trends.

The young Novi Sad-based company Foxy Voxel is showcasing its video game called Going Medieval.

– It’s a city and settlement building simulation. There are lots of visitors who come here to play it. We are also here to meet other developers of video games, as well as investors, as we are a young company and we are seeking a way to put this game on the global market – Nino Rajacic says.

Last year, video game and console developers had a turnover of USD 140 billion globally. This year, it should go up to USD 150 billion.

Serbia’s representative showcases its product in a special hall where independent games are exhibited. The companies in this category do not employ more than 50 workers and their annual turnover doesn’t exceed EUR 5 million.

Video games are no longer played by children alone. According to the German Games Industry Association, the average age of a video game player is 36.

Smartphone and tablet games have become an important sector in this industry, especially in Asia, specifically, countries like India, Indonesia or China. There’s a great interest in cloud gaming at this year’s fair.

A lot of developers no longer sell their products, offering them up for subscription instead. For example, France’s Ubisoft is offering more than 100 games for a monthly subscription from September. Electronic Arts also offers a wide range of games for a monthly subscription, among which is the popular FIFA series, whose new edition arrives in late September.

Foxy Voxel doo

Foxy Voxel Novi Sad

Nino Rajačić

Gamescom Cologne

Game Germany

Ubisoft France

Electronic Arts

computer games

video games

Going Medieval

Independent Games

average gamer age

smartphone games

tablet games

Cloud Gaming

FIFA video game series