Jelena Opačić, "EUnet" – Artist in digital era

(Jelena Opačić)

Jelena Opačić is Sales & Hosting Department Manager in company "EUnet", which actually means that she works on improvement of the sales of that Internet provider and so-called "presence" on global network. As she explained, majority of Internet providers divides the business into two segments - Internet access services (dial-up, ADSL, backbone...) and Internet presence, that is, hosting services that enable placing of web presentations and other applications on server.

This young and energetic lady can be said to be an artist in digital era. She graduated from the Advanced School of Fine and Applied Arts in Belgrade, and she uses all of her creativity in organization of the activities related to sales, administrative affairs, development and implementation of new projects in hosting sector.

She says she is a workaholic and that constant self-education is the most important thing for business. Upon completion of formal education, she kept studying and, as she says, she does her best to gain new knowledge every day and stay up to date with relevant trends.

She was born in Kruševac in the family of teachers. She was mischievous as a kid, but resourceful as well. She remembers the plays she performed in the yard and the auctions of the jewelry that she made with her friends. She says that they earned enough money on that occasion to buy ice creams and some other nick nacks.

She thought that art would be her vocation for life and that is why she earned the degree in painting. She got the first compliments after the exhibitions at which she displayed her works, while the first serious money came after she finished the works on restoration and conservation of the interior of the church of St. Ahilije in Arilje. She says it was very interesting and well-paid job, but that the destiny took her somewhere else.

She also worked as a journalist for TV station "Studio B" and reported on the events related to visual culture and design in the capital city and the country.

(Jelena in Morocco)

Coincidentally, Jelena got job in "Beocity", the company for development of information systems, consulting and marketing.

- I had the first encounter with information technology in that company. Since "Beocity" was smaller company at the time, each of us was in charge of everything, so that I was hired to sell Internet services, as well as mobile phones, computer goods and magazine "Žica" – says Jelena and points out that she learned much and gained adequate experience during several years she spent in company "Beocity".

Jelena Opačić's next stop was "EUnet". That is how she "got infected" with information technology, while "applied creativity" started becoming more and more remote, and she regrets that a bit. She says that she satisfied the need for expressing her creativity by "painting" her face every day while putting make-up on, and she sometimes make unique greeting cards.

Internet hostess

(Jelena in Morocco)

Jelena Opačić points out that she did not stay immune to social media, so that she uses her leisure time to communicate on the Internet. She shops and pays bills online, while surfing the websites such as "Twitter" and "Facebook", as well as "Messenger", is part of her everyday activities. She says it is the fastest way to stay up to date and exchange opinions and positions with her friends who do not live in Belgrade.

She recognized the importance of social media for promoting companies and she plans to additionally specialize in that field.

- Thanks to quick tempo of life, "Facebook", "Twitter", blogs and similar forms of "online" networking have growing number of users, and they become the basic method of communication for increasing number of people. For that reason, the use of social media for achievement of the company's goals become more and more significant. I plan to learn tools, techniques and possibilities in the fields of marketing and PR on the Internet and to specialize for work in these fields in the future.

(Jelena in Athens)

Her life motto is "Live every day as if it were your last". She says that travels are her driving power and the positive energy accumulator. She travelled all around Europe, and the most interesting destination on her world tour was Morocco.

- We decided to organized everything for the adventure called Morocco by ourselves. We booked the flying tickets and accommodation on the Internet. It was a miraculous travel. I did not like Casablanca, maybe because I expected to see the actors of the namesake romantic movie with Humphrey Bogart and Ingrid Bermann in leading roles. Since we rented a car, we saw many interesting places such as Oasis Goulimine and Ait Ben where movies "Lawrence of Arabia", "Taroudannt", "Marrakesh and Rabat" were shooted.

"Rock and roll"

When asked what kind of music she listens to, she answers:

- Rock!

She says she has stayed faithfull to the music she listened to while in secondary school. She was at the concert of ZZ Top and Santana in both Budapest and Belgrade.