Platform for Fitness, Wellness and Health and Sport Professionals Provides Solution for Online Sale of Treatments, Programs and Educational Content

The My Fit World startup, a member of the Science-Technology Park of Belgrade, has created a platform for enterprises in fitness, health and sports. The platform is meant for fitness, sports and personal coaches and physical therapists, as well as wellness, sports and education centers.

– We are a B2B2C platform. We are meant for both B2B users (everyone who runs a business or is active in said areas) and recreational participants, who are yet to find content that suits their needs (B2C) – says Aleksandar Stankovic, one of the founders of My Fit World.

Stankovic explains that the platform developed by My Fit World provides a certain know-how to B2B users when it comes to running and increasing a business. This is made possible by the fact that the platform allows the user to create and store content (exercises, training programs and plans, schedules, archives, statistics), use the content in real time, but it also enables the online sale of content, in a global market. An important benefit of the platform is the detailed insight into the parameters of the clients' progress through a history of activities, which provides a basis for a statistical analysis and planning.

– Given the holistic approach to guiding the clients (from exercise programs to eating right and organizing the entire process), coaches and fitness centers are allowed to create concrete content that they could sell online. On the other hand, those who exercise, wherever they are, have access to their own program and can train, whether their coach is physically present at the moment or not – Stankovic adds.

Aside from athletes, the service is also meant for physical therapists, and its usability is directed at improving the sale strategy and brand growth of experts and centers in this field.

– Physical therapists will be able to present their programs, treatments and specific phases of recovery from injury (with explanations and recommendations) in a video format. They will then be able to offer them to a wider public as a products. They will use the app to make their work visible and to get clients – Stankovic says.

The app will be available at App Store and Google Play Store in the second half of August. The My Fit World team is open to new partnerships and negotiations about cooperation because they believe that it is the best way to improve and upgrade the business.

Milica Banovic

MYFITWORLD

Naučno-tehnološki park Beograd

Aleksandar Stanković

fitness platform

B2B2C platform

app for fitness coaches

fitness training

personal fitness coaches

physical therapists wellness centers

sports centers

App Store

Google Play Store