Heinz Zenk, creator of Nescafe brand, runs seminar Successful Brand Management

In Belgrade, on November 25 and 26, German Business Association will organize specialistic seminar SUCCESSFUL BRAND MANAGEMENT in Goethe Institute. The seminar will be run by Heinz G. Zenk, former director of Corporate Marketing Communication in Nestle Deutschland AG, the member of scientific advisory board Accadis International School of International Business“ Bad Homburg, as well as the member of the administrative board of „Academy for Marketing Communication e.V.“ from Frankfurt.

One of his most significant projects is creation and launching of brand Nescafe, which is today one of the most famous world brands.

You can find more details in : German Business Association in Belgrade, the contact person is Ivana Radić, 011/2 620 443, 2 628 549 (8 AM – 4 PM), e-mail: [email protected] .

You can find complete program in EVENTS column.