An Integral Part of Our Lives for 20 Years

Strauss Adriatic and the Doncafe brand are celebrating an important anniversary this year – 20 years from the first Doncafe cup, which has been the true measure of coffee every day for two decades. Throughout the years, it has entered each home in Serbia, but also each office and workplace.

The Doncafe cup is not only the true measure of coffee, but also the true measure of those important feelings, as we laugh, celebrate and mark all the beautiful moments with our families and people we care about with it. Friendship and love give us hope for a better tomorrow, and our daily cup of coffee gives us strength and optimism that there are still many beautiful moments ahead, which we eagerly await.

Numerous love stories also began over a cup of coffee in these 20 years. An invitation to a cup of coffee often marked the founding of many future families. Over a cup of coffee, moms witnessed the first words and steps of their babies, in the warmth of a family home filled with the aroma of home-made coffee. Dads love this warm drink just as much, especially when they are welcomed at home by a smile of a loved person with a cup of coffee after a day of hard work.



Numerous friendships have been established and solidified over a cup of coffee. Regardless of whether they started during one’s studies, during a break while studying for an exam or later, at a job, during pauses between conferences and meetings. We often hear that a person’s true wealth is measured by the number of their friends. If we can share our secrets with our friends, if we can count on their understanding and advice that will help us, if they can set aside several minutes for having a cup of coffee with us, then we can surely say that the Doncafe cup of coffee is the true measure of friendship which we all need.

In a year of great uncertainty, when the ways of life and work are completely different than what they were before and when the challenges of preserving the health of us all have become the most important global topic, we all need moments of support. Whether we live alone, with our parents, pets, family or friends, a kind word and advice are of vital advice in preserving our health. Encouragement in challenging situations helps us see things more clearly and realize that a new day brings new solutions. The Doncafe cup of coffee is the true measure of support, because it is an inevitable part of every conversation and moments of attention, during which encouragement comes when we need it the most.



The holiday season lies ahead, when we are summing up our experiences and making plans for the next year, but also thinking about gifts. In the past months, we have learned to adapt to life under new circumstances and find happiness in small things, which we perhaps didn’t value enough before. That is why Doncafe holiday cups are the best gift and the true measure of giving, to delight all those we care about, during the upcoming holidays. This year, Doncafe is welcoming the holiday season with as many as 10 different cups, designed to fit the tastes of all coffee fans. Whether you prefer cute illustration, motivational messages or elegant golden designs, some of the new Doncafe cups will find a special place in the mornings, days and the year ahead of us.

With the Doncafe cup, which is the true measure of coffee, the moments we are spending with our family and our loved ones have been giving us strength and desire to win in every situation for 20 years now.

Strauss Adriatic d.o.o. Šimanovci

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