Georg Grassl, President of Henkel Serbia - biography

(Georg Grassl)

Georg Grassl has been building a career in Henkel since 1986. His new position of the General Manager of Henkel Serbia comes after working as the Supply Chain Director for Laundry & Home Care in Central and Eastern Europe for almost six years. On this post, he was responsible for strategic supply chain projects and long-term supply strategies for the whole region, while he was also in charge of short and mid-term supply chain operations.

Prior to this, for more than three years he was the CEE Marketing Director for Laundry Detergents. As the person steering the operation of all the Detergents business units in the region, one of his responsibilities was to implement proper strategic approach into all branding and advertising activities. In this period, the Russian market was integrated into the region with his supervision.

He lived in Budapest for more than three years, while he was the member of the Board of Directors in Hungary. Here, he successfully integrated the local team into the Henkel CEE regional organization. While managing the sales and marketing activities of the Hungarian Detergent business, he has initiated transition of a traditional field sales organization into to a modern key account organization.

For the first ten years of his career in Henkel, he worked as a product manager, a group-product manager and as a sales director. Two of these ten years he spent in Barcelona, Spain. During the Master degree in Business Administration, he specialized in Marketing, Foreign Trade, and Controlling.

Georg Grassl was born in Vienna on February 18th in 1962. He is married and has one child.