Tourism Fair in Madrid – Suitable Moment for Better Positioning of Serbia in European Market

Serbian Minister of Trade, Tourism and Telecommunications Tatjana Matic said, on the occasion of the official opening of the International Tourism Trade Fair in Madrid (FITUR) that the event provided hope for the tourist sector on a global level.

– The tourist fair in Madrid sends a message to the whole world that the tourist industry can hope for better days to come, especially when it comes to the implementation of digital green certificate which will enable safe and free travel. Considering the success of the vaccination in Serbia, pertaining to the citizens and the tourist workers, we can certainly expect a considerable tourist breakthrough on a regional level – Matic emphasized, as announced on the ministry’s website.

The Secretary-General of the World Tourism Organization, Zurab Pololikashvili, estimated that the time was right for a better positioning of the Republic of Serbia in the European market.

FITUR is a global meeting place for tourism professionals and the first leading fair of this type to be held in a physical space since the beginning of the pandemic, with strong protection measures.

Ministarstvo turizma i omladine Republike Srbije

World Tourism Organization

Tatjana Matić

Zurab Pololikashvili

International Tourism Trade Fair in Madrid

FITUR