“Cisto is ljubavi” Campaign – Lidl Allocating Funds for Nature Cleaning

After a successful realization of the “Cisto iz ljubavi” campaign last year, within which as much as 8 tons of waste was removed, Lidl Srbija invites organizations throughout Serbia to activate this May as well and help collect the waste scattered around the nature and the environment we live in.

To organizations interested in joining the cleaning activities through Lid’s “Cisto iz ljubavi” campaign, this company will provide financial funds for carrying out campaigns in their neighborhoods.

To selected associations, Lidl will allocate funds for the organization of cleaning campaigns with the aim of removing the waste from their environments.

Applications opened on Monday April 4 and will last until April 24, and representatives of local associations apply through the website Cisto iz ljubavi – Lidl Srbija, where they can also find more information about how to apply.

Lidl will choose partner organizations so as to ensure an even distribution of locations for cleaning, and the focus will be placed on taking care of the waste collected during the campaigns organized in May.

– We believe that love for the Earth is reflected through taking care of it and that is why we are working toward raising awareness of environmental topics. Last year, we had over 500 volunteers and cooperated with over 10 local associations, so we hereby invite everyone interested to apply and contribute to removing an even greater amount of waste together with us – said the head of Corporate Communications at Lidl Srbija, Martina Petrovic.

This Lidl campaign is an extension of the strategy of Schwarz Gruppe called “REset Plastic” for a responsible plastic management, which is directed at five fields of activity: from avoiding the use of plastic, the best example of which is the company’s withdrawal of plastic consumer bags and additional lids on dairy products, recycling, removing plastic from the nature, which also pertains to the “Cisto iz ljubavi” campaign, to inciting ecological innovations and education in this field.

Lidl Srbija KD Nova Pazova

Lidl Srbija

Schwarz Gruppe

Čisto iz ljubavi

REset Plastic

Martina Petrović

responsible plastic management

avoiding the use of plastic

removing plastic from the nature