More Than 500 Companies and Agencies from the Whole Region Confirm Participation in IZAZOV 2022 Forum

The eight regional forum of communications leaders in a row – IZAZOV 2022, will be held on April 12-13 at Hotel Mona Plaza in Belgrade, under the slogan “Handle with Care”. Over 500 companies and agencies from the whole region have confirmed their participation in the forum, among which are Forma Ideale, Carlsberg Srbija, Coca-Cola HBC, Atlantic Štark, PepsiCo – Marbo Product, Lidl Srbija, Mastercard, MPC Properties, Grand kafa, BASF, Bambi, UniCredit Banka, Telekom Srbija, Frikom, Porto Montenegro, NIS and others.

This year’s event will be opened by Tom Beck, Executive Director, SoDA, and Bojan Rendulic, VP of Marketing, Productive, which will discuss the topic “Transforming the Agency Landscape”. Within the lecture, they will present a global survey about how agencies handled the pandemic and how their strategic and operational priorities have changed.

In addition to the keynote presentation, the topics at this year’s forum, among others, will be: who are the leaders of the future, is creative leadership crucial to the company’s survival and growth, how to plan for unplanned scenarios and most efficiently use the resources we have, how to balance between sustainability and profit, how to integrate socially relevant topics into the brand strategy and everyday communication, without falling on the slippery woke terrain, how we measure creative efficiency today, who is responsible for the advertising of non-ethical brands and the placing of brand fake news, but also who the consumer 3.0 is, what is expected from your brand, is the time of questioning loyalties coming and why feedback is important for the building of a quality client-agency relation.

Representatives of agencies from Serbia, Croatia, Slovenia, Montenegro, BiH and Macedonia will talk about the state of the market of marketing communications in the countries of the region. This and numerous other topics will be discussed by over 100 top regional experts from the largest companies and agencies, who have already confirmed their participation in the IZAZOV 2022 forum.

A special segment of the forum will be dedicated to inciting dialogue between agencies and companies through various types of interactive workshops, which are organized this year by the companies Atlantic Štark, Bambi, Frikom, PepsiCo - Marbo Product, Naftna industrija Srbije, BASF, Grand kafa and Porto Montenegro. This year as well, speed dating meetings between companies and agencies will be organized at the IZAZOV 2022 forum.

The IZAZOV 2022 forum has been supported by the agencies Ovation BBDO, Headline, Drive Agency, DPC Networks, AlmaQuattro, Info Media Group, Kliping Beograd, Represent System, Right, McCann Beograd, DNA Communications, Granular Group, Fusion Communications, Evoke Group, Propix, Cheil Centrade, Smart Point Adria, Chapter 4 PR and Novaston Marketing Consultancy. The sponsors of this year’s forum are the companies Forma Ideale, Carlsberg Srbija, Coca-Cola HBC, Atlantic Štark, PepsiCo – Marbo Product, Lidl Srbija, Mastercard, MPC Properties, Grand kafa, BASF, Bambi, UniCredit Banka, Telekom Srbija, Frikom, whereas the regional partner is Porto Montenegro. This year’s friends of the forum are USAID Serbia and Propulsion.

More information can be found at www.izazovforum.rs

Marketing mreža Sombor

Forma Ideale d.o.o. Kragujevac

Carlsberg Srbija doo Čelarevo

Coca-Cola Hellenic bottling company-Srbija d.o.o. Beograd

Atlantic Štark d.o.o. Beograd

Marbo product doo Beograd

Lidl Srbija KD Nova Pazova

Predstavništvo Mastercard Europe Beograd

Balkans Real Estate d.o.o. Beograd

BASF Srbija d.o.o. Beograd

NIS a.d. Novi Sad

UniCredit Bank Srbija a.d. Beograd

Koncern Bambi ad Požarevac

Telekom Srbija a.d. Beograd

PM Hotels d.o.o. Tivat

Frikom d.o.o. Beograd

Ovation BBDO Beograd

Headline Beograd

Info Media group d.o.o. Beograd

Alma quattro doo Beograd

Kliping Beograd

REPRESENT SYSTEM Beograd

McCann doo Beograd

DNA communications Beograd

GRANULAR GROUP GLOBAL

Fusion Communications Beograd

Centrade cheil adriatic d.o.o. Beograd

Smartpoint Adria d.o.o. Beograd

Chapter 4 d.o.o. Beograd

NOVASTON MARKETING CONSULTANCY-NMC doo

USAID Srbija

Propulsion d.o.o. Beograd

MPC Properties

Grand kafa

SoDA

Productive

Headline

Drive Agency

DPC Networks

Right

Evoke Group

Propix

Tom Beck

Bojan Rendulić

Izazov

Izazov 2022

regional forum of communications leaders