Selva arrived in Belgrade - Furniture of classical elegance and timeless beauty at Lusso showroom

Luxury creations by Italian furniture manufacturer Selva, of which pieces beautify the homes of Russian President Medvedev and U.S. President Barack Obama, became available to the buyers in Belgrade last week. The pieces of sophisticated furniture created by famous designer Philipp Selva have joined the most prestigious global brands at Lusso showrooms. In three shops in Airport City business center, one can find the products of over 40 renowned manufacturers of furniture pieces and accessories for furnishing the living and office space. Luxury, unmatchable style, top quality, functionality and timeless elegance are only some of the words that can be used to describe the brands Armani Casa, Fendi casa, Kenzo Maison, Ar-Tre, Moda Collection, Linea Maison Collection, Hastens, Valcucine, Richard Ginori, Sabata Italia, Calligaris.

- Therefore, when you wish for exclusiveness, prestige and extraordinary quality, when you are searching for a new culture of residing and living, you should know that you don't have to go to Milan, Paris, London or Hong Kong anymore because all your wishes will come true at Lusso showroom. We are honored to "host" grand master of design Philipp Selva and become a sales agent for the unique collection of his products - said the people at Lusso showroom on the occasion of the ceremonious promotion of Selva in Belgrade.

(Philipp Selva)

- Selva successfully operates in the countries of Southeast Europe for seven years now. Since we consider Belgrade the center of this region, we have decided to enter the Serbian market and strengthen our presence - Philipp Selva, the famous designer and owner of the Italian company, told eKapija at the promotion ceremony at Lusso showroom on November 11.

Philipp Selva said that the company's target group included the customers from higher-middle class, but primarily clients who seek timeless products and elegance. Our interlocutor pointed out that people from all branches were buying the Selva furniture.

- The Selva furniture represents a bridge of generations, always modern and attractive. I would not say that our products are expensive because whey you are talking about the price you must observe it in regard to the quality. From that point of view, my opinion is that we offer the "best value for money". Selva offers top design and excellent quality, which puts us among the world's top furniture manufacturers. We are very strong in central Europe, especially in Germany, which is the market no. 1 for Selva. Of course that we felt the consequences of the crisis during 2009, particularly in the countries of East and Southeast Europe, but the situation started to improve since summer. I am sure that we will achieve good business results in Belgrade because it is well-known that Serbian customers have a good taste and that they are inclined to Italian design. That is what singles them out among other nations in Southeast Europe - says Selva.

Apart from the homes of Medvedev and Obama, the pieces of Selva's sophisticated furniture also decorate the villas of Roman Abramovich and Boris Yeltsin, the residence of Norwegian royal family, the house of Yasser Arafat, as well as hotels from the Sheraton, Hyatt, Kempinsky and Hilton chains.

The most expensive piece of furniture in Selva's catalog is a big handmade dresser of cherry and walnut wood, of which price is 50,000 euros.

Lusso

Lusso showroom in Airport City business center comprises three showrooms at 1,500 square meters where the products of over 40 most famous Italian manufacturers are exhibited. In addition to the fact that it sells luxury products with exclusive signatures of the best creators of today, Lusso also enables placing of orders for piece furniture, individual elements for interior, accessories, etc.

"With the personalized selection of materials, colors and patterns for luxury furniture or the whole interior, you will definitely give your personal note to your own living or working space and enrich your lifestyle", said the people at Lusso showroom.

Lusso also furnishes shopping malls, hotels, suites, restaurants, coffee shops, night clubs, banks and other types of business facilities.

- When designing interior and exterior of an office space, we pay a special attention to more economic use of spatial capacities in accordance with the configuration of the ambient, aesthetic criteria of the client and practical demands of the business. For the sake of as functional and efficient organization of space as possible and creation of an aesthetic pleasure, our architects, designers and interior designers thoroughly process the requests and suggestions in all phases of the work space shaping. Lusso also offers complete servicing of the interior and exterior of business and residential facilities, while taking care of even the tiniest details in all aspects of your residence and business.

Some of the clients of Lusso are the boutiques Blonde and Superstore, the coffee shops Boomerang, Sapori, Soleil…

On the territory of Serbia, Montenegro, Bosnia and Herzegovina and Macedonia, SELVA is represented by Vittor Italian Agency.