Ava Shopping Park Opens Next to IKEA Department Store – Investment Worth More Than EUR 55 Million

Belgrade has become richer by another retail park – AVA Shopping Park, next to the IKEA department store, in a very attractive location, especially in the summer period.

At the AVA Shopping Park opening ceremony, which was preceded by a ribbon-cutting ceremony, the mayor of Belgrade, Zoran Radojicic, estimated that the investment by IKEA contributed to the tourist offer of the city, but that it would also bring jobs to 400 people of Belgrade.

Having reminded that, regarding the environment, Sweden was the biggest donor in Serbia, the country’s ambassador, Annika Ben David, said that Swedish companies employed around 10,000 people in Serbia at that moment.

– Five years after the arrival of the IKEA department store to Belgrade, we are very excited to also open AVA Shopping Park, which offers a varied content and thereby provides a full experience to our visitors. With this project, we have once again shown our dedication to the Serbian market and confirmed our initial message – IKEA plans to stay in Serbia for a long time. We want to keep developing our operations, to expand the commercial zone Bubanj Potok and to support local economic development – said Katarina Egorova, the regional director of IKEA of Southeast Europe.



The investment in AVA Shopping Park is worth over EUR 55 million and will enable the employment of an additional 400 people in Serbia and another several hundred during the construction process.

– Thereby, the total value of the investment of IKEA in Serbia will amount to EUR 125 million, which proves our dedication to Serbia and our contribution to the local economy. This is only the beginning, because, in the next period, we are starting the second phase of the project and the construction of an additional 10,000 m2, and, if everything goes as planned, we plan to open the second part of AVA Shopping Park in the spring of 2023 – said Vladimir Andjelic, the CFO of IKEA Southeast Europe.

AVA Shopping Park encompasses retail space of around 19,000 m2, with an excellent offer of more than 35 local and international brands, among which will be outlet stores, which makes this retail park competitive. Sports and fashion giants Nike, Under Armour, Converse, Puma, Adidas, s.Oliver, Fratelli e Amici, Kicks and Heelz, Lacoste and Retro Jeans will have their outlets there as well. There’s also a part with Starbucks and KFC, as well as a children’s corner at DexyCo Baby Park.

Over 1,200 parking spaces have been secured for the visitors, among which are 37 with electric charging.

IKEA Srbija d.o.o. Beograd

Grad Beograd

Ambasada Kraljevine Švedske Beograd

AVA Shopping Park

IKEA

City of Belgrade

Embassy of Sweden

Zoran Radojičić

Annika Ben David

Katarina Egorova

Vladimir Anđelić

retail park

commercial zone Bubanj potok

Nike

Under Armour

Converse

Puma

Adidas

s Oliver

Fratelli e Amici

Kicks and Heelz

Lacoste

Retro Jeans

Starbucks

KFC

DexyCo Baby Park