Belgrade based "Keprom" is expanding - "Aksa" retail chain for babies in children to appear in the region

The company "Keprom" which is the importer and distributor of products for babies, children, cosmetics and medical remedies is planing to undertake regional expansion.

As announced by the Executive Director of "Keprom", Dusan Sebek, for eKapija portal, "Aksa", a chain of baby and children products, would first be opened in Bosnia and then in other countries of the region.

- In 2011, we are planning to expand the network in Serbia by opening three shopping centers in Belgrade - said Sebek.


(Dusan Sebek at ProBusiness Leader Event)

Speaking of the field of medical remedies, Dusan Sebek explained that the Division is constantly developing and that they started off production of its own brand.

It includes wet wipes for adults, which are already on the market, and it is in plan to produce a marketing campaign for product positioning.

In its wholesale, "Keprom" offers 26 brands which it imports on its own and approximately 40 brands for which it has the role of the subagent, with more than 3,000 items.

Through its regional representatives "Keprom," independently covers about 2,000 customers with about 3,000 outlets throughout Serbia. The company, along with a daughter company "Aksa", which is dealing with retail products for babies and young children, employes about 200 people.

"Keprom" received this year the award "ProBusiness Leader", awarded by ProCredit Bank, in the category - medium sized enterprises.