Biggest German Pet Retail Chain Plans Expansion in Serbia and the Region

Fressnapf Group, the biggest German pet center store chain, is planning a strong expansion in the coming years in southeast Europe, as reported by Retail Serbia.

The portal writes that the German Fressnapf opened its first specialized store for pets in Romania, thereby entering a whole new market.

The company plans to open over 100 retail stores and is currently completing the process of the acquisition of a trader in Romania, so, in the coming period, the existing facility will be rebranded. The whole process of entering the Romanian market was taken over by the office in Hungary.

This year, the German company also entered the market of Croatia through a share in the Croatian chain Zoo City. When making the partnership with the Croatian company, they confirmed the further expansion and boosting in the markets of Croatia, Serbia, Slovenia, Bulgaria… but without more details about the plans.

The company Unconditional – Zoo City and the German Fressnapf recently jointly acquired the Czech chain in Croatia Super Zoo.

When asked by Retail Serbia whether they could confirm the plans for the SEE markets, the parent company in Germany had no response. Unofficially, the German company is planning to create several hundred new retail facilities in the coming years.

Fressnapf is the biggest German chain which specializes in pets. Last year, the sales revenue growth amounted to 19.8% (EUR 3.17 billion), with more than a half of that amount realized in the parent market. Online sales recorded a growth of 54%.

Fressnapf Group

Unconditional Zoo City

Super zoo

pet retail chain

pet food

business expansion in southeast Europe