Company dm Launches Big Campaign for Women’s Health: “We Award the Best Initiatives and Projects in Our Community”

Source: Promo Thursday, 15.06.2023. 15:19
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(Photo: dm drogerie markt)
Recognized for its socially responsible approach, with continuous dedication to the strengthening of women, dm drogerie markt is carrying out a campaign dedicated to the social, mental and physical health of women this summer. As an integral part of this big project, the contest “dm {TOGETHER} for a better tomorrow”, within which dm will support the best ideas for improving women’s health in said fields. In addition to that, the company will also gift to the community a summer dm podcast, in whose episodes recognized experts and celebrities will pay special attention to the position of women in various social spheres.

The Women’s Health Campaign celebrates diversity and aims to build support for all women, by strengthening inclusion and breaking societal barriers. The company dm, which mostly consists of a female staff, says that, this way, they continue inspiring the community to make positive changes and adopt healthier habits.

– We believe in the power of education and open dialogue when it comes to women’s health. With this inspirational project, we want to secure a platform for women, where they will be able to research and gain an insight into various health-related topics and, at the same time, encourage the feeling of unity and support. Women often give priority to the needs of others, neglecting their health and well-being and that is why, through this campaign, dm wants to pay attention to them, to raise awareness of the importance of prevention, but also foster the culture of support to women – stated Svetlana Jovanovic Mitic, Marketing Manager for Serbia and North Macedonia at dm drogerie markt.

Contest for women’s health initiatives

Within this strong campaign, dm is organizing the contest “dm {TOGETHER} for a better tomorrow”, with the aim of supporting projects which contribute to the promotion, development and improvement of the health and social aspects of the health of women of all ages. At this contest, the company dm will award the best ideas directed primarily at inciting a healthier lifestyle and prevention of diseases that affect women, initiatives for supporting women when it comes to physical and mental health, a healthy way of aging, as well as innovations and educations related to those subjects. Projects which encompass innovative ideas and initiatives which deal with various aspects of women’s health, such as physical health, social health, mental well-being and access to health services, can be applied by those interested from June 15 through July 15, 2023. All information about the contest may be found on the platform dm Zajedno.

Open talks with dm podcast


As part of the campaign, dm is also launching a summer series of podcasts NaZdravlje, which deals with a wide range of topics about women’s health, and includes experts and public personalities who will take part in the discussions. The followers of the podcast can expect valuable information and practical advice in a range of episodes which encompass topics such as the importance of prevention, challenges of motherhood, care for one’s own mental and physical health, diet, fitness, fighting prejudice and personal development.

In the podcast’s episodes, leading experts and celebrities will share their stories with the listeners, enabling them to connect them with their own experiences and perspectives. The podcast will also serve as a valuable resource for women who are looking for reliable information and guidelines, and at the same time, promote the culture of mutual strengthening.

With this unique campaign, dm wants to strengthen women throughout Serbia and respond to the various challenges they face in today’s society. Although the company dm ensures that every woman can find everything she needs by providing a wide range of products, from organic food and natural care, to top-quality cosmetic products, this all-encompassing campaign for women’s health exceeds the physical aspects, because, this way, dm incites women to give priority to their mental health, but also social health, and to free themselves of all the stigmas that surround them.

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