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The top three travel trends in 2024

Source: eKapija

Monday, 12.02.2024.

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the global travel and tourism sector is forecast to fully rebound from the impact of Covid-19 by next year. And as travel surges forward, we’ve spotted the top 3 travel trends for 2024. claims grouptravelodyssey.com.

Locally Curated Experiences

According to American Express Travel’s 2023 Global Travel Trends Report, 89% of travelers are ready to explore local hidden gems rather than the better-known tourist destinations. Gen Z and Millennial travelers especially are looking for more unique spots with authentic adventures, small-town shopping, and local cuisine.

Personalized experiences in local destinations allow travelers to distance themselves from mainstream tourists and immerse themselves in the cultures and customs of a place.

Relying on local guides, booking private accommodations rather than larger hotel brands, and planning individual activities like cooking classes are just a few ways travelers are going granular at a local level.

"Travel Tech"

As in practically every industry, technology plays an increasingly pivotal role in how we travel. We expect fast and efficient service that is easily accessible via our phones and devices.

As many as 70% of travelers use smartphones to book trips. And 72% of mobile bookings happen within two days of a Google search.

The industry is responding by using the latest tech to meet travelers’ demands. Evolving technology makes travel more convenient and efficient than ever before – a trend that will continue well beyond 2024.

Sustainable Travel

As we continue to study the impact travel has on the environment, it’s not surprising that sustainable travel options are on the rise.

The World Travel and Tourism Council (WTTC) and the Trip.com Group recently reported that 69% of travelers are actively seeking sustainable travel options in 2023 – and there’s no sign of that trend slowing down. Searches for “sustainable travel” are up 226% over the last 5 years.

And many sectors of the travel industry are responding with more sustainable options. Na primer, For example, California has become the first state to ban plastic single-use hotel toiletries like shampoo, conditioner, and lotion bottles.

In short, sustainable travel emphasizes experiences that don’t wreck the environment or the quality of life in the places we visit – a trend that we can only hope will continue long into the future!

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