H&M coming to Serbia in autumn - First store to open in Delta City

Hennes & Mauritz AB (H&M), Europe’s second largest clothing retailer, will open its first store in Serbia at a Belgrade shopping mall owned by Serbia’s richest man, Miroslav Miskovic, Bloomberg reports.

- H&M and Delta Real Estate have signed a lease agreement on the opening of the first H&M store in Serbia - Miskovic’s Delta Holding said in an e-mailed statement today.

It is also added that H&M “will change the retail trade structure in Serbia and position Belgrade as a primary shopping destination” in the region.

The store, due to open in the fall, is part of H&M’s expansion plans for 2013, which also include Chile, Estonia, Lithuania and a franchise in Indonesia, the Swedish company said in a press release today.