Izdanje Srbija
Serbische Ausgabe
Izdanje BiH
Izdanje Crna Gora
News
Mondelez and Master Blenders to form world's second largest coffee company
Tuesday, 13.05.2014.
15:41
Comments
Mondelez International Inc and D.E Master Blenders 1753 are merging their coffee businesses in a deal aimed at taking on market leader Nestle SA, Reuters reports.
The new company, to be called Jacobs Douwe Egberts, will be run by the current management of D.E Master Blenders, and will be based in the Netherlands. The announced merger will marry Mondelez`s grocery coffee brands such as Carte Noire and Gevalia with D.E Master Blenders` L`OR, Pilao and Senseo brands.
It is estimated that the annual sales generated by the new company will total USD 7.3 million.
The new company will focus on the grocery and home-brewing side of the global coffee business, D.E Master Blenders Chairman Bart Becht told Reuters. Becht, who is also JAB`s chief executive, will be chairman of the new company.
Mondelez said it would receive about USD 5 billion and a 49 percent stake in the new combined company.