Animal Commerce pours EUR 3 mil in "NAJ jaje" production – Serbian family company exports to Montenegro, Bosnia and Herzegovina, further expansion is planned

In early June, Animal Commerce had two reasons to celebrate. They celebrated the day of the company, St. Emperor Constantine and St. Helena and celebrated another successful investment.

Family company, Animal Commerce is one of the biggest consuming eggs producers in Serbia. It has been operating as of 1991 and as of 2007 they have been constantly investing in production and capacity expansion.

Ankica Mirkic, company General Manager, says for our portal that the last investment completed the production process. Namely, they opened the plant for animal feeds and the department for storage, drying and keeping of grains at the farm for production of consuming eggs in Kruscic. They invested in it EUR 3 mil.

- Storage has the capacity of 1.600 tons and animal feeds mixer of 5 tons which exceeds the needs of the farm for animal feeds so the rest will be placed to free market. Everything is completely automatic representative production complex –Mirkic says.

(the company celebrates St. Emperor Constantine and St. Helena)

As she explains, they were building silos so that they would increase storage capacity and so that they could purchase maize. Thus, they would provide secure raw material for animal feeds and they would provide agricultural producers to keep their products or sell to a reliable customer.

With the existing equipment – a modern farm, sorting and packing facility and a cold storage, all preconditions for placement of top quality product to the markets of the Republic of Serbia, region and Europe have been fulfilled.

Our hens already arrived to EU

When they started equipping farm, they decided to comply with all EU requests when it comes to hen raising as well as other standards in food production.

Production of consuming goods is carried out with the most modern technological processes with complete HACCP standard implementation.

(farms in Kruscic)

- Our production capacities are located in Kruscic, in the Kula municipality, and the flock of 123.000 hens provides daily production of some 110.000 consuming eggs of the EU quality, i.e. 40 million eggs annually. We are the only farm for production of consuming eggs completely aligned with EU directive – our collocutor says and explain that hens live in small flocks and have their cages, resting and jumping places, etc.

Animal Commerce grows grains on their own fields which then go to the plant of animal feeds where suitable food for hens is produced. They are transported from there by conveyors to hens which thus get the most quality food. When a hen lays an egg, it is transported by conveyor to the center for classifying and packing which is completely automatic. Thus, the company reaches its objective that the first person who touches an egg is the final consumer.

Silos in Tovarisevo

Apart from this modern complex in Kruscic, Animal Commerce owns reception silos as well as for drying of granulates agricultural products and other goods for animal feeding in Tovarisevo, next to Backa Palanka. The department was built in 2008 as a greenfield investment and has the capacity of 11.000 tons. Every year, at these silos, 20.000 tons of agricultural products are purchased, a part of which is used in production of consuming eggs and a part for trading.

"NAJ jaje" gives the most

Animal Commerce places its product under the brand name "NAJ jaje" (TOP egg) which is given due to technological process perfection.

- Our company policy is that there is no improvization when it comes to quality. As of the beginning, we have chosen that way and we are sure it is the only right one to go. We could have imported used equipment but we opted for setting up new standards in this kind of production. "NAJ jaje" is the result of our wish for perfection.

Expertise, creativity and innovation of the staff are a safe way in market conquest.

- NAJ jaje is a regional brand which is placed to the markets of Serbia, Bosnia and Montenegro and is present in over 600 retail shops of almost all trade chains and small shops and thus presents absolute market leader in consuming eggs in the region. We do not stop here and we are continuing expansion – Mirkic outlines.

M.K.