"Week of insomnia in Belgrade" – organizers of "Belgrade Design Week" promise spectacular event

"Belgrade Design Week" will be organized for the second time from May 7 to 12, 2007, and it will gather some of the most significant names from the world of branding, advertising, architecture, design and publishing.

Ambitiously conceived as the combination of business/educative conference change2, along with 50 exhibits, premieres and presentations all around Belgrade, which are part of city festival of culture beograd2, the Belgrade Design Week most definitely represents the event that should not be missed.

- This manifestation represents educative conference that will try to spread the story about different Belgrade all around the world. We will try to emphasize creativity, innovation, intellect as the initiators in the development of business toward better future of our city and Serbia. New communications, new thinking in present times are equal to the new life and new opportunities – said Jovan Jelovac, the President of the Festival, at the press conference that was held today.

The Program Manager of "Belgrade Design Week", Maja Vidaković, announced some of the greatest modern thinkers, who will be the lecturers at change2 conference. These are the owners of successful companies "Swarovski", "Alessi", "Gaia&Gino".