Imlek Donates Easter Gifts to Children in Serbia

In an attempt to share the joy of Easter with the youngest ones, the Moja Kravica brand has gifted dessert dairy product gifts to the beneficiaries of the humanitarian shelter institution SOS Decije selo in Sremska Kamenica, the Home for Children and the Young “Dusko Radovic” in Nis, the Shelter for Children of Belgrade, the Shelter for Street Children in Belgrade and the Shelter for Children and the Young in Novi Sad. With this, now traditional, donation, representatives of the company Imlek are trying to help make the holidays more beautiful for children without parents. The event included the traditional egg tapping, with eggs specially designed to feature Moja Kravica motifs.

The gift packages included the favorite dessert dairy products, Moja Kravica chocolate milk (with dark and white chocolate), as well as the newest member of the Moja Kravica family – the choco-banana milk, whose combination of flavors delighted all children. It is well known that Moja Kravica contains all the necessary nutrients for proper growth and development, so, consuming their favorite drinks also benefits the children in terms of health.

– Spending time with the youngest ones is our favorite part of the job, which is why we celebrate numerous important dates for a number of years with them. As a brand that has been synonymous with carefree childhood for decades, Moja Kravica wanted to make the holidays more beautiful this year as well for the children. We are glad that the new Moja Kravica choco-banana milk was premiered in the company of our youngest friends and that, by spending time with them and gifting them these packages, we have contributed to a healthier and happier growing up of these children, also creating memories of holidays, which are especially important in each child’s life. Corporate responsibility, with the focus on helping the youngest ones, is one of the foundations of Imlek, which is why activities of this kind bring us great pleasure – said Marija Malovic, the regional communications and corporate affairs manager at Imlek.