Czech Kofola interested in purchasing Radenska and penetrating Serbian market

The second largest Czech soft drinks seller, Kofola, is interested in purchasing the largest Slovenian mineral water manufacturer, Radenska, a couple of independent sources confirmed it for the Czech Hospodářská papers (HN) and the Slovenian daily Finance.

According to the sources, talks are undergoing the initial phase. Radenska, apart from the leading position in Slovenia, has a strong position in Croatia, a good distribution network, and thus can be a gateway into the entire Balkans.

Kofola is also looking for an option to penetrate the Serbian market as well. The main objective of the Czech company is to acquire distribution network in the Balkans and possibly quality local brand. Radenska definitely is, and not only among Slovenian consumers, but also in other countries of the former Yugoslavia, Hospodarzske news reports.

Representatives of the two companies, however, are very cautious in their statements. They do not want to confirm a direct contact.